International Seminar on Social Media Discourse Analysis (ISSMDA)

With the increasing popularity of digital publications on social media in recent years, renewed discourse analysis methodologies are needed to describe the various discourses circulating on digital platforms. “Digital discourses” such as posts hosted on social media platforms have some typical characteristics that directly influence the way they should be analysed. Indeed, “traditional” discourse analysis, which is well suited for printed texts, seems somewhat insufficient for analysing “digitally native” posts.

Various approaches, whether they be linguistic, semantic, multimodal or even sociological, have been gradually emerging, offering more appropriate ways of processing and analysing digital posts on social media.

Some specialists of reported speech, such as Francis Grossmann and Laurence Rosier (2018), have shown the importance of renewed approaches for digital discourses, linked to concepts such as hypertextuality, delinearisation, multimodality and polysemioticity.

The need to analyse large corpora of digital posts has become increasingly important and relevant as the impact of such posts on citizens’ daily lives, in terms of discursive strategies and political choices, has become more marked. The proliferation of digital posts on mainstream social media such as Facebook, Twitter or Instagram foregrounds the fundamental notion of freedom of speech but also some inevitable undesirable deviations.

The International Seminar on Social Media Discourse Analysis (ISSMDA) aims to offer diverse ways of processing and mining digital posts, thanks to the expertise of scholars and researchers specialising in linguistics, semantics, stylistics and media studies.

This research seminar is co-convened by three founding universities of the European CIVIS alliance (Aix-Marseille Université, Université libre de Bruxelles and Stockholms universitet) and by Maison Française d’Oxford (University of Oxford, UAR 3129, UMIFRE 11).

Organizing committee:

– Pr. Sophie Marnette (University of Oxford)

– Pr. Pascal Marty (Maison Française d’Oxford)

– Pr. Laurence Rosier (Université libre de Bruxelles)

– Pr. Françoise Sullet-Nylander (Stockholms universitet)

– Dr. Grégoire Lacaze (Aix-Marseille Université)

Scientific committee:

– Dr. Grégoire Lacaze (Aix-Marseille Université)

– Pr. Julien Longhi (CY Cergy Paris Université)

– Pr. Sophie Marnette (University of Oxford)

– Pr. Pascal Marty (Maison Française d’Oxford)

– Dr. Céline Poudat (Université Côte d’Azur)

– Pr. Alain Rabatel (Université Claude Bernard Lyon 1)

– Pr. Laurence Rosier (Université libre de Bruxelles)

– Pr. Wilfrid Rotgé (Sorbonne Université)

– Pr. Françoise Sullet-Nylander (Stockholms universitet)

– Dr. Lieven Vandelanotte (Université de Namur)

Programme of the seminar

– 3 February 2022 – 16:30 – 18:30 (UTC+1) (Zoom)

Pr. Julien LONGHI (CY Cergy Paris Université) : « Quantifier pour qualifier : l’exploration des corpus numériques comme compréhension des discours des réseaux sociaux »

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– 31 March 2022 – 16:30 – 18:30 (UTC+1) (Campus Schuman, Salle de colloques 2 and Zoom)

Dr. Lieven VANDELANOTTE (Université de Namur, Institut NaLTT & KU Leuven, Research group FunC) : “Labelling memes as an emerging discourse genre”

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– 6 February 2023 – 16:30 – 18:30 (UTC+1) (Campus Schuman, Salle de colloques 2 and Zoom)

Pr. Johannes ANGERMULLER (Open University) : “Truth in Post-Truth Politics? Discourse as a practice of social and epistemic valuation”

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– 27 February 2023 – 16:30 – 18:30 (UTC+1) (Campus Schuman, Salle de colloques 1 and Zoom)

Dr. Bernie HOGAN (Oxford Internet Institute, University of Oxford) : “Must everyone know who everyone else is? Pseudonyms, proper names, and local accountability”

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– 20 March 2023 – 16:30 – 18:30 (UTC+1) (Campus Schuman, Salle de colloques 2 and Zoom)

Dr. Céline POUDAT (Université Côte d’Azur) : « Comment caractériser les discussions conflictuelles en ligne ? De la constitution du corpus à l’exploration des observables »

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– 27 October 2023 (with Zoom)

Workshop CIVIS/MFO “How social media change the journalistic sphere: cross-cultural perspectives on the circulation of digital posts on news media websites” – “Channels of Digital Scholarship” Seminar (Maison Française d’Oxford / Digital Scholarship @Oxford) et Séminaire International Seminar on Social Media Discourse Analysis (ISSMDA)

Convenors : Pr. Sophie Marnette (University of Oxford), Pr. Pascal Marty (Maison Française d’Oxford), Pr. Laurence Rosier (Université libre de Bruxelles), Pr. Françoise Sullet-Nylander (Stockholms universitet), Dr. Grégoire Lacaze (Aix-Marseille Université, Maison Française d’Oxford)

Programme and abstracts: https://lerma.univ-amu.fr/wp-content/uploads/2023/09/Programme-Workshop.pdf

Speakers:

– Erin McInerney (Université de Strasbourg / University of Glasgow): “Making old news newsworthy: The Instagram ‘French girl’ and the perpetual reconstruction of French femininity in news media”

– André Gouws (Stellenbosch University and Akademia): “The creation of a new type of public sphere by journalistic boundary workers” André Gouws’ slides

– Manel Salem (Université Sorbonne Paris Nord): “Breaking Barriers and Building Synergy: How Social Media Changed the Game for Traditional News Media in the Arab World during and after the Arab Revolution”

– Johannes Angermuller (Open University): “Social media as a regime of discursive (in)visibility”

– Camilla Cavalcanti and Fábio Malini (Universidade Federal do Espirito Santo, Vitória – Brazil): “Unveiling @GretaThunberg’s Retweeting: The Power of the Discursive Strategy in Digital Environmental Advocacy”

– 9 November 2023 – 16:00 – 18:00 (UTC+1) (Campus Schuman, Salle de colloques 1 and Zoom)

Erin McInerney (Université de Strasbourg / University of Glasgow): “Playing Parisian: The discursive construction of self and place at Instagram’s @CafédeFlore”

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– 29 January 2024 – 14:00 – 16:00 (UTC+1) (Campus Schuman, Salle de colloques 1 and Zoom)

Alexandre Gefen (CNRS) : « Les enjeux des Large Language Models (LLM) »

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